Katie Conneally

Hello! I'm a Brooklyn-based creative brand strategist, copywriter and namer (of products, services, and companies, not children). I specialize in:

Insightful brand strategy and positioning
Clear & compelling product positioning and messaging
On-brand copywriting and naming
Getting to the big ideas and distilling them down into creative briefs
Future-focused go-to-market planning and campaign development

Get in touch: k.e.conneally@gmail.com

Selected work:

Brand positioning, messaging and go-to-market for Betterment, evolving the brand from the first online financial advisor to a home for all of your financial goals.

Campaign strategy, research and creative development for The Campaign for Columbia Law.

Concept development and copywriting for internal, experiential printed and digital brand book.

Concept development and copywriting for the 2016 Intel Science and Engineering Fair, the world’s largest international pre-college science competition.

Product naming and UX strategy for Popcode, a non-profit code editor designed to help students learn how to program in HTML, CSS, and JavaScript.

Creative concepts and copywriting for Heifer International, designed to show the flexibility of the brand voice and messaging we had developed.

Creative copywriting for Delfina Balda F/W 2016 press release

Selected clients and collaborators: