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    <loc>http://www.katieconneally.com/about</loc>
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    <lastmod>2025-04-09</lastmod>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>The Creative Strategy team I launched and managed worked with top brands in CPG, Grocery and Entertainment, as well as Big Six advertising agencies to bring big ideas to life across Amazon Ads.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54fdf37ce4b0159f719906b4/a906eb58-8e35-4acc-9671-eefe6957b81b/Screenshot+2024-09-27+at+11.37.24%E2%80%AFAM.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>I currently lead the Amazon Ads Content Strategy team, overseeing global help content in 28 languages that serves millions of advertisers worldwide and working closely with Product teams to build a more engaging user experience.</image:caption>
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      <image:caption>Brand positioning, messaging and go-to-market for Betterment, evolving the brand from the first online financial advisor to a home for all of your financial goals.</image:caption>
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      <image:caption>Campaign strategy, research and creative development for The Campaign for Columbia Law.</image:caption>
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      <image:caption>Concept development and copywriting for internal, experiential printed and digital brand book.</image:caption>
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      <image:caption>Concept development and copywriting for the 2016 Intel Science and Engineering Fair, the world’s largest international pre-college science competition.</image:caption>
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      <image:caption>Product naming and UX strategy for Popcode, a non-profit code editor designed to help students learn how to program in HTML, CSS, and JavaScript.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54fdf37ce4b0159f719906b4/1470161088370-7F7JM1XV0JW4JZ1GMIVN/Heifer1.png</image:loc>
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      <image:caption>Creative concepts and copywriting for Heifer International, designed to show the flexibility of the brand voice and messaging we had developed.</image:caption>
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      <image:caption>Creative copywriting for Delfina Balda F/W 2016 press release</image:caption>
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